Kelley Drye Partner Donnelly McDowell will speak at BBB National Program’s Direct Selling Summit on the panel “The Oversight and Impact of Influencers and Affiliates: Transforming the Direct Selling Landscape.” This panel will cover, that while endorsements by influencers and affiliates in marketing can be persuasive to customers and a powerful tool to increase brand exposure, they also carry risks. This session will explore the evolving role of influencers and affiliates in the direct selling industry will examine their impact on consumer behavior, regulatory oversight, and the future of traditional direct selling models.