The Cosmetics Industry’s Green Gamble Working Group: Assessing ESG Risks and Evaluating Environmental Marketing Claims
American Conference Institute
Special Counsel Katie Rogers will speak at the American Conference Institute’s 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products. Her panel “The Cosmetics Industry’s Green Gamble Working Group: Assessing ESG Risks and Evaluating Environmental Marketing Claims” will discuss the increasing scrutiny around ESG marketing claims including ethical obligations in marketing to under-age consumers.
This session will feature a tabletop exercise in which participants will break into roundtables, each reviewing a different hypothetical.
- Analyzing the rise of “environmentally friendly” claims for sunscreens, recyclable packaging, and other popular marketing hooks
- Why “reef-friendly” and sustainability claims are becoming high-risk targets for litigation
- Keeping ESG protocols and risks in mind when developing new products as well as product innovation
- Examining ethical concerns and regulatory requirements in Gen Alpha marketing when targeting cosmetics to minors
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