Search and Online Advertising
George Mason Law Review 15th Annual Symposium on Antitrust Law
January 26, 2012
On January 26, 2012, partner William C. MacLeod presented at the George Mason Law Review 15th Annual Symposium on Antitrust Law: Antitrust in High-Tech Industries in Arlington, VA. Mr. MacLeod presented on the panel, “Search and Online Advertising.” The panel examined the proper antitrust analysis of online search. It focused on the recent FTC investigation of Google and the extent to which Section 5 of the FTC Act or Section 2 of the Sherman Act may reach firms that conduct online search. The panel also discussed the proper antitrust analysis of double-sided markets, like online search, where a platform sells a product to consumers and to advertisers.
Kelley Drye & Warren LLP was a sponsor of the event.
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