New Media, New Risks: Legal Liability Associated with Blogs, Social Networks and Interactive Marketing Campaigns

Kelley Drye Seminar

February 25, 2009 from 8:00 am to 10:00 am (EST)

A growing number of companies have launched marketing and web campaigns involving user-generated content. These campaigns offer the advantages of increased publicity and a more engaged customer base. However, with the advantages come a number of legal challenges. In addition to being responsible for their own material, companies may also find themselves liable for content posted or actions taken by consumers.

Please join us on February 25 for a discussion of the important legal issues and best practices for company-sponsored blogs, social networks, and interactive marketing campaigns.

Topics of discussion will include:

  • Ways that companies are using user-generated content, such as sweepstakes, contests, blogs, wikis, and other social media
  • Legal risks associated with these types of interactive campaigns
  • Practical advice on how to minimize legal liability associated with social media websites and campaigns with user-generated content