Marketing and Advertising through Social Media: Key Legal Issues and Strategies for In-house Counsel

On December 7, 2011, partner Gonzalo E. Mon spoke on a panel for a Practical Law Company webinar. The complimentary webinar, ​“Marketing and Advertising through Social Media: Key Legal Issues and Strategies for In-house Counsel,” discussed the risks companies should be aware of when taking advantage of the growing opportunities in the social media arena, including publicizing customer endorsements, running promotions, managing user-generated content and addressing intellectual property and right of publicity concerns.

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