Let’s Get Them Talking: Legal issues with influencers and reviews

As more consumers rely on reviews and what they see on social media to guide their purchasing decisions, more companies are taking steps to encourage other people to talk about their products. Companies do this using a number of strategies, such as by providing incentives for consumers to write reviews or by engaging influencers to plug products on their social media feeds. Although these strategies can be very effective, companies also need to be aware of various legal requirements, especially as the Federal Trade Commission and other entities step up their enforcement.

Key topics to be discussed:

• Provide an overview of the FTC’s Endorsement Guides, as well as the pending changes to the Guides
• Discuss key FTC and NAD cases involving reviews
• Discuss key FTC, NAD, and AG cases involving influencers
• Provide tips for compliance

This course is co-sponsored with myLawCLE.