“It’s Good For You”: Advertising Health-Related Benefits of Food & Dietary Supplements”
ANA Advertising Law & Public Policy Conference
March 15, 2011
On March 15, 2011, partner John Villafranco spoke at the Association of National Advertiser’s Advertising Law & Public Policy Conference in Washington, D.C. The session examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.