Health-Related Digital Advertising: Privacy and Business Trends, and Practical Considerations

IAB Privacy Compliance Salon

September 22, 2024 from 11:05 am to 11:40 am (EDT)

Federal and state regulators, and the plaintiff’s bar, have prioritized privacy enforcement when it comes to health personal information. These laws and regulatory interpretations are new though, and businesses are still grappling with what constitutes health data, which laws apply, and what changes to make to their digital advertising and measurement practices. Industry is also evolving with a surge in retail media business models and different forms of data collaboration opportunities in which health and wellness-related advertising are important sources of revenue.

Join Kelley Drye’s Privacy and Information Security chair Alysa Hutnik and a panel of privacy experts as they discuss:

  • The scope and applicability of health privacy laws to different business models and data flows in the digital advertising industry
  • Relevant observations from recent enforcement and litigation concerning health data
  • Trends in how industry is responding to these developments with a focus on practical and actionable considerations.

Register Here.

Must be an IAB member to attend.