Handling Consumer-Generated Content Without Getting Burned

Gonzalo E. Mon, an associate in the firm’s Advertising Law practice group, participated in the Sales & Marketing Executives International (SMEI) Social Media Roadshow 2009: Risks & Rewards for Marketers. Mr. Mon gave a presentation titled ​“Handling Consumer-Generated Content Without Getting Burned” in Boston on February 26, 2009. The road show engaged social media thought leaders to share success stories, as well as discussed the risks involved in engaging social media tools for marketing.