From Bricks to Clicks to Swipes

Manches Retail Therapy Roundtable Discussion

November 13, 2012 from 8:00 am to 9:30 am (EST)

Partner Andrea L. Calvaruso participated in a roundtable discussion on the transition to online retailing. The discussion outlined the challenges for retailers in adapting their business models and service offerings to consumers empowered by smartphones and social media. Ms. Calvaruso focused on the issues that these businesses face when trading online in the U.S.