Digital Advertising Privacy Program Priorities and Tech Must-Knows for 2023

2023 will be a busy year for privacy teams balancing legal obligations and technology requirements.

Join Kelley Drye’s Aaron Burstein, Ketch’s Jonathan Joseph, and IAB’s Tony Ficarrotta as they unpack some of the more challenging obligations and trends relevant to digital advertising when it comes to U.S. data privacy compliance across California (CPRA), Virginia, Connecticut, Colorado, and Utah - which all go into effect at various points in 2023.

The program will cover privacy tech must-knows such as global privacy control legal requirements, and industry solutions, such as the IAB’s Multi-State Privacy Agreement and IAB Tech Lab’s Global Privacy Platform, which together transmit privacy, consent, and choice signals from sites and apps to ad tech providers, and provide corresponding contractual commitments, in response to the new state law requirements. Speakers will also provide practical examples of how these technologies play in overarching privacy programs. 

Participants will learn how these developments and others are reshaping data and marketing strategy, and how marketing teams are rethinking their tech stacks, customer experiences and user experience.

Three key takeaways:

• A practical understanding of the core digital advertising obligations for U.S. data privacy laws going into effect in 2023: California’s CPRA, Virginia, Connecticut, Colorado, and Utah.
• An understanding of privacy standards infrastructure and self-regulatory frameworks, and how these technologies fit in your privacy program.
• An understanding of the landscape of new technologies designed to address today’s data privacy challenges, and how to assess ​“privacy safe” advertising concerning these technologies.