Dietary Supplements

ERA East Coast Legal Series, Electronic Retailing Association

June 26, 2007

John E. Villafranco, Partner in the Advertising Law Practice Group, delivered a presentation on Dietary Supplements with Andrew Lustigman, a Partner at the Lustigman Firm, P.C., at the Electronic Retailing Association’s East Coast Legal Series: Be A Leading Strategist in Your Field Conference in New York. Mr. Villafranco and Mr. Lustigman discussed the regulatory hurdles surrounding claims made via consumer testimonials and expert endorsers. The session included a discussion of how to navigate the FDA, FTC, and NAD claim maze and how to have effective risk management strategies and still market effectively.