Comparative Advertising-Claim Substantiation
Promotional Marketing Association 32nd Annual Marketing Law Conference
November 18, 2010
On November 18, 2010, partner Gonzalo E. Mon participated in the Promotional Marketing Association’s 32nd Annual Marketing Law Conference in Chicago, IL. Mr. Mom spoke in a session titled “Comparative Advertising-Claim Substantiation,” where he discussed how marketers can substantiate claims that are part of new, edgier marketing efforts.