Substantiating Made in USA” Advertising Claims

U.S. origin claims can be conveyed not only by statements regarding the do­mestic origin of products and product components, but through the use of U.S. symbols, geographic references, or other symbols or statements that suggest a connection between the product and domestic origin (e.g., U.S. flags, outlines of U.S. maps, patriotic symbols, etc.). Like any other objective advertising claim, such claims must be truthful and substantiated. This session helps companies ensure that they are.