Federal and State Regulations Governing Sweepstakes and Contests

Sweepstakes and contests are essential marketing tools for many businesses. They can boost sales by building brand awareness and providing incen­tives for consumers to buy products. Sweepstakes and contests come in many forms and can be directed at the consumer or at retailers and wholesalers. This session provides an overview of the maze of federal and state laws that govern sweepstakes, contests, and related promotions.