Advertising in the Time of COVID-19

The FTC has sent warning letters to hundreds of companies who suggested that their products can be used to prevent, treat, or cure COVID-19. The FTC has also issued warning letters for implied earnings claims connected to the pandemic, alleging that some companies have overpromised on the financial opportunities available. This session addresses the legal considerations companies should be aware of when marketing during these unique times to avoid consumer and competitor lawsuits, government enforcement actions, and even prosecution.