Balancing the Legal Perils and Marketing Potential of Social Media

Kelley Drye Webinar

October 23, 2014 from 1:30 pm to 2:30 pm (EDT)

Social media has created high-risk, high-reward opportunities for companies to promote their brand and reach millions of potential customers. It has also opened up avenues for employees to destroy a company’s reputation through 140 character missives, harass co-workers, and waste time on the company’s dime.

The tension between social media as a marketing tool and a source of potential legal liability will be explored in this Kelley Drye webinar presented by our Labor and Employment and Advertising and Marketing practice groups. Kelley Drye partners Mark A. Konkel and Gonzalo E. Mon will discuss:

  • Developing lawful social media policies – Is there a one-size-fits all policy?
  • The risks and rewards of social media as a marketing tool
  • Managing third-party risks – vendors, customers and chatty employees
  • The NLRB’s new focus on social media – the conflict between employee rights and business needs