Partner John Villafranco will moderate an upcoming fireside chat with Mary Engle, the Executive Vice President, Policy, BBB National Programs and Former Associate Director for Advertising Practices at the Federal Trade Commission. This event, brought to you by the American Conference Institute’s Advertising Claims Substantiation Conference, will cover how the FTC has released its finalized new Endorsement Guides, and has additionally issued a proposed Rule on the Use of Consumer Reviews and Testimonials. The fireside chat will also discuss the FTC’s latest initiatives in the realm of social media advertising, and areas of focus for the agency moving forward.

A Deep Dive Into the FTC’s Latest Enforcement Priorities: New Guidance on Endorsements, Testimonials, Consumer Reviews and Beyond