Newsweek Quotes Partner Christie Grymes Thompson
October 13, 2009
In a Newsweek article titled "Spend to Save: Ensure Your Shopping Dollars Go Far to Fight Breast Cancer," partner Christie Grymes Thompson was quoted. The article discusses the cause marketing business model -- a mutually beneficial partnership between for-profit companies, like shoe manufacturers, and nonprofits, like breast-cancer advocacy groups. The article discusses the cause marketing business model -- a mutually beneficial partnership between for-profit companies, like shoe manufacturers, and nonprofits, like breast-cancer advocacy groups.

Ms. Thompson offers advice for consumers who wonder if purchasing products adorned with pink breast cancer ribbons contributes to breast-cancer research and if any of the promotions may be a scam. “Make sure the company selling the product is a known, reputable brand and know that the charity is also legitimate,” she says. In the article, Ms. Thompson, who has worked with companies involved in cause-marketing campaigns, says her clients typically come close to their caps, but tend not to exceed them because they manufacture only enough pink products to match their dollar goals. “They do their research on the front end,” she says. If you’re concerned about where your dollars are going, purchase products that clearly state when the campaign ends and look for companies that donate a respectable percentage or set a minimum, not a maximum amount.