Electronic Discovery Website Recommends Kelley Drye Advertising Claims Article
March 2, 2009
Partner John Villafranco's article, "Making it Stop: A Practical Guide to Challenging Your Competitor's Advertising Claims, which was originally published in the October 2008 issue of The Metropolitan Corporate Counsel, has been posted on InfoGovernance.blogspot.com. The article discusses the three principal ways a company can challenge a competitor's advertising claim and provides practical guidance to evaluate which option or options are best suited to serve a company's needs and increase the likelihood of a successful challenge.