Over the past few years, a growing number of companies have begun to incorporate consumer-generated content into their promotions. The success of these types of promotions has emboldened other companies to experiment with consumer-generated content as well. But for every success story, there are multiple promotions that have been plagued by missteps. A few of these missteps have been highly publicized or resulted in lawsuits, and many other missteps have gone unreported due to skillful damage control on the part of sponsors.
Kelley Drye has prepared a Client Advisory providing strategies that companies can employ to minimize the risks involved with using consumer-generated content.