The Importance of Media Relations Strategy in Critical Legal Disputes
The Metropolitan Corporate Counsel
July 9, 2010
The article focuses on how companies can protect their legal position while keeping their reputation intact in the face of litigation or other crises. The authors discuss the importance of developing effective communication strategies for multiple audiences. The article lists four main goals that legal communications should achieve. It also provides guidelines on choosing a communications team, researching facts and applicable laws, and drafting “master message documents.”