March 22, 2013

Partner John Villafranco co-authored the Nutritional Outlook article, "Health Claims Check: The Case of POM Wonderful." The article discusses the recent FTC case against pomegranate marketer POM Wonderful, which found the company guilty of making unsupported, deceptive health claims. The Commission's discussion of POM's actions sheds more light on how the FTC scrutinizes health-benefit claims, and provides key takeaways for marketers. John advises companies to market with caution and take steps to avoid both company and individual liability for potential deceptive claims.