Focus on Retailers and Rebates
ANA Advertiser Online Magazine
April 2009

This article discusses the new laws and increased enforcement that poses challenges for rebate issuers. The article explains that while rebates can be beneficial for sellers, they have come under increased scrutiny from regulators. Various states have passed new laws regulating rebates, and in come cases, laws that were once legal, are now unlawful. Regulators have also become active in challenging companies that do not follow the laws associated with rebates. It discusses the specific updates that have occurred with rebate laws, as well as the necessary components a company will need to employ in order to offer rebates that clearly disclose all material terms and comply with laws regarding post-rebate prices.