Partner Gonzalo Mon authored the E-Commerce and Law Policy article, "Blurred lines: The Legal Risks Surrounding Native Advertising." The article discusses how 'native advertising' – ads placed in such a way that they appear to be part of the format of the place in which they appear – are growing in popularity. These ads help online advertisers reach target audiences in a new way, but they also pose legal risks. This hot-button issue is the subject of an upcoming Federal Trade Commission workshop, but you don't have to wait until December to learn more as this article explains how native advertisers can get into trouble and how the FTC's current guidelines apply to these ads.
To read the full article, please click here.