Partner Gonzalo Mon
co-authored the Law360
article, “Avoiding Legal Pitfalls In Podcast Advertising.” As the number of people who listen to podcasts has grown, so has the number of companies that advertise on podcasts. So far, the podcast world has been largely immune from the types of advertising challenges that are prevalent in other mediums, and that has lulled some companies into a false sense of security. In reality, though, most of the legal issues that exist in other mediums also exist in the podcast world — and some of them may even be exacerbated in that world. As advertising dollars continue to flow in that direction, legal challenges are sure to follow. The article discusses two key issues that companies should consider when advertising in this medium.