The article, "4 Legal Considerations for Building a Mobile App
," explores the mobile app business and provides practical considerations for app developers (or for those partnering with app developers) to keep in mind to help reduce legal risk in this area. Businesses and marketers who want to avoid predictable legal scrutiny from regulators, private litigants, and consumer advocates can reduce their risks now by adhering to traditional best practices around advertising and privacy. This resource is a handy checklist to start with.
This article is used with permission and originally published by Mashable.
For more information about this uncharted legal territory and emerging "rules for the road" for developing and marketing mobile apps, also see the Kelley Drye webinar, "Mobile Applications: Privacy and Data Security Considerations" (click to view/listen to the recording).