When Good Promotions Go Bad - Kelley Drye & Warren LLP

Adams, Jason R.

Adelstein, Michael A.

Alvarez, Krystal

Anderson, Mark J.

Anderson, Victoria E.

Argetsinger, Cameron R.

Arosemena, Tiffany

Austrian, Mark L.

Balducci, Theresa J.

Barks, Jennifer

Barry, David E.

Basile, Matthew J.

Bedoya, Jennifer A.

Ben-Moshe, Tal Abraham

Berman, Gregory

Bhatti, Amaad D.

Bickford, Robert D.

Bilotti, Deborah L.

Blake, Rebecca S.

Bohman, Tyler J.

Boyle, Joseph A.

Brantl, Winafred R.

Brenda, Bryce T.

Brewer, Melissa M.

Bruzzese-Szczygiel, Pamela

Burstein, Aaron J.

Byroade, Melissa E.

Calvaruso, Andrea L.

Calvey, Brian J.

Cannon, Kathleen W.

Carlock, Laura Hanley

Carroll, Stephanie A.

Carter, Kimberly C.

Castello, Geoffrey W.

Caufield, Carolyn R.

Chakmakian, Matthew

Chargar, Richard S.

Choe, Connie Y.

Chun, Beth Bolen

Clark, Emily E.

Clarke, Wendy A.

Clarkin, Sebastian P.

Cohen, Thomas W.

Cooperman, Jonathan K.

Corley, Kenneth O.

Coursey, Michael J.

Crain, Phillip S.

Crawford, Ki-Jana J.

Crosswy, Maggie C.

Crotty, Robert E.

Crow, William H.

Cunningham, Kaitlyn

Cunningham, Robert B.

Damodharan, Nithya

D'Angelo, Wayne J.

Daniel, Marc A.

Dougherty, Neil

Dover, Michael R.

Downing, Levi M.

Doyle, Scott W.

Edwards, Colleen V.

Ehrenbard, Robert

Elliott, Kristin S.

Escobar, William A.

Evans, David H.

Fabian Maramarosy, Sarah

Feder, Benjamin D.

Ferraro, Vincent M.

Ferretti, Cristina

Flournoy, Judith

Foley, Brian P.

Frederic, Terry M.

Fried, Jennifer

Frimmel, Alison

Frulla, David E.

Fulton, Karyn Corlett

Garraty, John A.

Gelade, Melissa L.

Gellerstein, Steven M.

Ghaemmaghami, Rod

Gilmour, John D.S.

Goot, Rachel L.

Graham, Glenn T.

Green, Deron L.

Green, Joseph J.

Guerry, William M.

Gutterman, Scott

Gyves, William S.

Haig, Robert L.

Harty, David J.

Hatahet, Katrina

Hauck, Stephen G.

Heck, William C.

Herrmann, John M.

Hickey, Caitlin R.

Hickey, David T.

Hoey, Barbara E.

Hoffman, Joseph B.

Homer, Andrew W.

Humphreys, Steven L.

Hunter, Jeffrey J.

Hutnik, Alysa Z.

Jablons, Jane E.

Jackson, William J.

Jacobus, James F.

James, Catherine E.

Jamieson, Nathan T.

Johnson, Elizabeth C.

Joubert, Nereus A.

Kanzawa, Ken M.

Kaplan, Pamela D.

Katz, Jeffrey A.

Keenan, Paul A.

Kelly, Henry T.

Kerwin, Michael T.

Kinzler, Thomas B.

Kleshinski, Courtney L.

Konkel, Mark A.

Koutsoubas, Constantine (Dino)

Krasnow, Elizabeth N.

Krohley, William A.

Kromka, Michael J.

Kromka, Nicholas J.

Kuelzow, Julia A.

Lasoff, Laurence J.

Lavender, Timothy R.

LeHane, Robert L.

Lewis, Jayson B.

Lindenbaum, David G.

Lindenfeld, Noah

Lopez, Nancy M.

Lorentzen, Ronald K.

Lorenzo, Marisa A.

Losier, Kerianne

Loventhal, Dean E.

Luberda, R. Alan

Lury, Richard R.

Luzadder, Matthew C.

Lynagh, John J.

Lynch, Michael C.

Mackler, Mitchell G.

MacLeod, William C.

Maloof, Emily R.

Marshall, Curt D.

Mason, Christina M.

Mastel, Gregory J.

Mazzuchetti, Lauri A.

McCadney, Jennifer E.

McClafferty, Eric

McDowell, Donnelly L.

McEneny, Molly A.

McGrath, Dorn C.

McLoughlin, Maeghan J.

Metzinger, Jaclyn M.

Minkiewicz, Andrew E.

Mitchell, Anne-Marie

Mon, Gonzalo E.

Morrison, Randall L.

Nambiar, Deepak

Nevolis, Steven R.

Nguyen, Lien-Ha T.

Norkus, Jennifer L.

Nuñez, Matthew E.

O'Gara, James V.

Painter, Dustin J.

Panarella, Nicholas J.

Panico, Stephen

Pena-Navarro, Luis D.

Pereira, Matthew G.

Petit, William C.

Pierotti, William

Pillsbury, Andrew P.

Pimienta, Maria

Polloway, Bridget M.

Rabkin, Leah Plagge

Rao, Malavika (Molly)

Rao, Vincent P.

Raviele, Jennifer D.

Reinsch, William A.

Retter, David E.

Rich, Jessica L.

Ringel, Brooke M.

Robben, Philip D.

Rodriguez, Sandra M.

Rogers, Katherine (Katie)

Rosenfeld, Aaron D.

Rosenfeld, Dana B.

Rosenthal, Paul C.

Rubiner, Laurie

Rublin, Joel S.

Ryan, W. Michael

Saylor, James B.

Schenkman, Allison M.

Schlussel, Lauren S.

Schmitz, Caroline T.

Schneider, Alexander I.

Schoenfeld, Benjamin R.

Schuurman, Julia

Sechler, Kirsten

Shah, Lauren H.

Sheaffer, Valerie L.

Sherman, Carol W.

Shevade, Renu A.

Sickles, Emilie A.

Simonovich, Chelsey L.

Singer, Paul L.

Sligar, Celesta E.

Smith, David C.

Smith, Whitney M.

Solomon, Richard B.

Solotorovsky, Julian

Sparks, Bret A.

Sripa, Jasmine C.

Steinberg, Genna S.

Steiner, Robert I.

Stoddard, Catherine A.

Stone, Merrill B.

Suden, Damon W.

Tarantine, Jessica P.

Teitz, Elisheva S.

Thompson, Christie Grymes

VanDruff, Laura Riposo

Varbanov, Vladimir

Varges, Emily F.

Vidulich, Joseph P.

Villafranco, John E.

Wahlquist, Becca J.

Ward, Robert N.

Weil, Michael J.

Weiner, Allan J.

Weintraub, Philip A.

Werner, Patricia L.

Wietelman, Kaelyne Yumul

Wilson, Eric R.

Wilson, Sean T.

Wittenborn, John L.

Wolff, Kristi L.

Wong, Jennifer L.

Yanochik, Nancy Archer

Yorkgitis, Chip

Zalman, David I.

Zinna, Michael J.

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When Good Promotions Go Bad

June 2, 2003

John Feldman and Gonzalo Mon explain what to do when mistakes occur in an online promotion.