Two Years in a Row, Kelley Drye Attorney Named “D.C. Advertising Lawyer of the Year”
Partner Gonzalo E. Mon Receives Highest Honor from Best Lawyers
October 3, 2011

Kelley Drye & Warren LLP announced today that partner Gonzalo E. Mon has been named the 2012 "Lawyer of the Year" for Advertising and Marketing Law in Washington, D.C., by Best Lawyers1. Mr. Mon follows John E. Villafranco, who was ranked D.C. Advertising Lawyer of the Year for 2011.

Best Lawyers compiles its lists of outstanding attorneys by conducting exhaustive surveys in which thousands of leading lawyers confidentially evaluate their peers. Mr. Mon was honored as "Lawyer of the Year" after having received particularly high ratings - a distinction that signifies the respect his peers have for his knowledge, legal talent, professionalism, and integrity.

"Gonzalo draws from extensive knowledge in the advertising and promotions law field to assist his clients with creative campaigns," said Paul C. Rosenthal, Kelley Drye's Washington, D.C. managing partner. "We are proud that for the past two years Kelley Drye advertising attorneys have received this peer recognition - a strong endorsement of the talent and client service ethic in our Advertising & Marketing practice."

Mr. Mon helps clients with all aspects of advertising and promoting their brands, particularly in regards to claim substantiation. He has extensive experience reviewing ads and structuring promotions including sweepstakes, contests, and loyalty programs that comply with applicable laws and mitigate the risk of challenge from regulators and competitors. Increasingly as companies use new technologies to promote their brands, Mr. Mon helps clients identify potential legal issues and develop strategies for executing promotions on social media platforms, mobile marketing campaigns, and other new media advertising initiatives. Mr. Mon writes extensively on advertising and promotions law issues. His articles have appeared in national publications, such as Mashable, PROMO, Mobile Marketer, and Marketing Times.

In the video interview above, Mr. Mon discusses some of the biggest legal challenges advertisers face today.


1 The Best Lawyers in America ® 2011 (Copyright 2010 by Woodward/White, Inc., of Aiken, S.C.).