On May 30, 2011, partner John E. Villafranco spoke at the 3rd International Fresenius Conference: Health and Nutrition Claims. In the session, “The U.S. System: Frictions for International Marketing,” Mr. Villafranco discussed recent enforcement and litigation trends in health-related advertising, how the Federal Trade Commission standard for claim substantiation has changed, and pointers for international companies making health and nutrition claims in the United States.