On September 11, 2012 partner Gonzalo E. Mon presented at the American Conference Institute’s Summit on Digital Advertising Compliance: Social Media, Sweepstakes, & Promotions in New York, NY. His session, “Smart Promotions for Smart Phones,” focused on avoiding potential legal pitfalls while leveraging new trends in mobile apps and gamification—the use of game-like elements to make everyday life and consumer experiences more compelling. Along with a wide variety of other topics, Mr. Mon discussed: the use of mobile optimized sites, location based services, and QR codes; problems stemming from smart phone data usage; the risks of taking your intellectual property into a game environment; and, considerations for virtual sweepstakes and lotteries.

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Smart Promotions for Smart Phones: Avoiding Legal Pitfalls While Leveraging New Trends in Mobile Apps and Gamification