On September 30, 2013 partner John E. Villafranco spoke at the National Advertising Division (NAD) Annual Conference in New York. Mr. Villafranco's session, "Self-Regulate, Litigate, How They Conflate, and Interrelate: The Increasingly Busy Intersection of Advertising Self-Regulation and Litigation" is part of the Hot Topics in Advertising Self-Regulation program. Mr. Villafranco discussed the threat of a follow-on consumer class action filing when participating in the NAD and how companies that refuse to participate can find themselves in litigation – with a competitor, plaintiff's attorney, or the FTC. He also discussed how NAD decisions are received by judges and the effect of Dennis v. Kellogg.