COVID-19 has increased the already dizzying amount of online sales, making the applicable marketing requirements increasingly important. These rules affect not just how companies advertise and promote products and services online, but also how they bill and otherwise interact with consumers before, during, and after a transaction.
This webinar will include practical tips to help companies minimize risk of enforcement and litigation and provide practical guidance. Topics include:
- Endorsers and Influencers
- Promotions and Pricing
- Subscription Plans and “Free” Trials
- Shipping and Delivery
- Consumer Reviews and the Consumer Review Fairness Act
- Customer Service Considerations – how timely refunds and responsiveness can help reduce legal risks
Who Should Attend
Anyone who is currently or plans to conduct business online with consumers or otherwise facilitates online transactions should join us for this webinar.