The new state privacy laws require companies to have specific contract terms in place, perform appropriate due diligence and oversight, and ensure that consumer opt outs (or opt ins) to how their data is used for digital advertising and analytics are honored. But there are practical challenges in how to incorporate these new obligations into a compliance program at scale.

Responding to the industry’s need for a solution, the Interactive Advertising Bureau (IAB), working with various stakeholders, has prepared the Multi-State Privacy Agreement (MSPA). The MSPA is designed to help publishers, advertisers, agencies, and adtech intermediaries address some of these privacy contract and choice obligations throughout the supply chain, while also providing publishers and advertisers with flexibility in operationalizing on a national basis or apply state-specific approaches.

Please join us for a discussion with IAB’s Michael Hahn and Tony Ficarrotta to discuss the structure of the MSPA and how the MSPA solves significant digital advertising industry compliance challenges. The discussion will also cover the changing regulatory landscape, such as the California Privacy Protection Agency’s rulemaking process, and how the MSPA is positioned to respond to those changes.

Operationalizing Adtech Privacy Compliance: Understanding the IAB Multi-State Privacy Agreement