Avoiding the Pitfalls of Working with Influencers and Paid Partnerships

Marketing with influencers and celebrities can help companies create a good buzz, but there are enough legal headaches to make you dizzy. Not only do companies need to worry about complying with the law, they need to worry about whether the talent will do anything to harm their brands. Although there isn’t a one-size fits-all solution to these issues, during this session we will discuss key legal requirements and provide practical tips for your campaigns.