Legal Considerations for Corporate Social Responsibility (CSR) Initiatives

Consumer brands are increasingly seeking to stand for something bigger than their product and nowhere is this clearer than in their advertising. In this session, our advertising attorneys will examine top advertising theme trends – Saving the World, Saving Ourselves, and Taking a Stand – and offer practical insights to help the in-house lawyer be prepared when marketing pitches their next great idea. We will delve into the evolving legal, ethics and philanthropic concerns for CSR programs and the GC’s crucial role in ensuring and driving the success of CSR programs.