---
title: What We Learned from … South Carolina- Leveling the Playing Field in Consumer Protection
date: 2025-12-02T10:25:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/what-we-learned-from-south-carolina-leveling-the-playing-field-in-consumer-protection"
section: Podcast Episodes
---
# What We Learned from … South Carolina- Leveling the Playing Field in Consumer Protection

  December 2, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [What We Learned from … South Carolina- Leveling the Playing Field in Consumer Protection](https://soundcloud.com/adlawaccess/what-we-learned-from-south "What We Learned from … South Carolina- Leveling the Playing Field in Consumer Protection")

 [Apple](https://podcasts.apple.com/us/podcast/what-we-learned-from-south-carolina-leveling-the/id1457734764?i=1000739299509) [SoundCloud](https://soundcloud.com/adlawaccess/what-we-learned-from-south?si=f6e0ad94e1864453a29b2c0843bf9c13&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/1LXvwTICjUT68xsi0wC7kp?si=fP9nuXwaRd6GVxRUUyJq5Q) 

 

In this episode, we walk through how South Carolina Attorney General’s Office — led by Alan Wilson — frames its consumer-protection approach as a ​“referee on a football field,” focusing on neutrality, predictability, and transparency rather than punitive ends.

We explain how the office evaluates cases under a ​“Meritorious and Compelling State Interest Test,” gives respondents a full opportunity to be heard, and emphasizes good-faith engagement over aggressive enforcement.

Hosted by Simone Roach. Based on a blog post by [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun), [Andrea deLorimier](https://www.kelleydrye.com/people/andrea-delorimier), [Benjamin Lieman](https://www.kelleydrye.com/people/benjamin-lieman).

 

 

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### Related Services

- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)