---
title: Ultra-Processed Foods and Consumer Protection - What We Learned from ... West Virginia
date: 2026-03-04T00:00:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ultra-processed-foods-and-consumer-protection-what-we-learned-from-west-virginia"
section: Podcast Episodes
---
# Ultra-Processed Foods and Consumer Protection - What We Learned from ... West Virginia

  March 4, 2026

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Ultra-Processed Foods and Consumer Protection- What We Learned from ... West Virginia](https://soundcloud.com/adlawaccess/ultra-processed-foods-and "Ultra-Processed Foods and Consumer Protection- What We Learned from ... West Virginia")

 [Apple](https://podcasts.apple.com/us/podcast/ultra-processed-foods-and-consumer-protection-what-we/id1457734764?i=1000753059072) [SoundCloud](https://soundcloud.com/adlawaccess/ultra-processed-foods-and?si=f4f2f482bfc2492bbf45fdd03336c53e&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/5ZD7IvavHH6Tp6QbmKd0nW?si=v_xpWWC7RSmzd6EnKDv_fA) 

 

States are increasingly regulating ultra-processed foods (UPFs) — and West Virginia’s new law banning additives in school foods (with broader statewide application coming soon) offers a window into how consumer protection intersects with public health. In this episode, we go over key takeaways from our recent webinar, exploring the debate over UPFs, what makes a product ​“ultra-processed,” the constitutional and evidentiary challenges facing such laws, and why regulators and advocates are pushing this agenda.

Hosted by Simone Roach. Based on a blog post by [Paul Singer](https://www.kelleydrye.com/people/paul-l-singer), [Donnelly McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell), [Abigail Stempson,](https://www.kelleydrye.com/people/abigail-stempson) and [Andrea deLorimier](https://www.kelleydrye.com/people/andrea-delorimier).

 

 

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### Related Services

- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)
- [Make America Healthy Again (MAHA) and Ultra-Processed Foods (UPFs)](https://www.kelleydrye.com/trending/make-america-healthy-again-maha-and-ultra-processed-foods-upfs)