---
title: Two-Faced? Coppertone Case Tests Whether Factually True Claims are Deceptive
date: 2023-05-31T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/two-faced-coppertone-case-tests-whether-factually-true-claims-are-deceptive"
section: Podcast Episodes
---
# Two-Faced? Coppertone Case Tests Whether Factually True Claims are Deceptive

 Kelley Drye 

 May 31, 2023 | 4 min

 

 

 

 

 

 

 Two-Faced? Coppertone Case Tests Whether Factually True Claims are Deceptive  [Apple](https://podcasts.apple.com/us/podcast/two-faced-coppertone-case-tests-whether-factually-true/id1457734764?i=1000615151500) [Spotify](https://open.spotify.com/episode/0ogVce7bkPmZohNwrKKNj7?si=9de108d1fa3949fe) [SoundCloud](https://soundcloud.com/adlawaccess/two-faced-coppertone-case?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Can claims that are factually true still be deceptive? This is the question before a Connecticut federal court. Last summer, Tonya Akes, a consumer, sued Beiersdorf, Inc., maker of Coppertone sunscreen, alleging that Beiersdorf engaged in deception because it sold the SPF 50 Coppertone Sport Mineral Face sunscreen, which she alleges she believed was ​“specifically designed” for use on the face based on the front-of-pack claims, at twice the price as the regular Coppertone Sport Mineral sunscreen, despite the formulas being identical.

 

 

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