---
title: "The Pink Tax: A Litigation and Legislation Update"
date: 2022-02-11T00:00:00-05:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/the-pink-tax-a-litigation-and-legislation-update"
section: Podcast Episodes
---
# The Pink Tax: A Litigation and Legislation Update

 February 11, 2022 | 7 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [The Pink Tax: A Litigation and Legislation Update](https://soundcloud.com/adlawaccess/the-pink-tax-a-litigation-and "The Pink Tax: A Litigation and Legislation Update")

 [Apple](https://podcasts.apple.com/us/podcast/the-pink-tax-a-litigation-and-legislation-update/id1457734764?i=1000550797203) [Spotify](https://open.spotify.com/episode/1wXFIOh6oyTAVRff5Ws9iW?si=eb268804e2414f41) [SoundCloud](https://soundcloud.com/adlawaccess/the-pink-tax-a-litigation-and?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

We previously reported on an emerging legislative and litigation trend relating to the ​“pink tax” – a gender-based pricing phenomenon that allegedly results in higher prices for goods and services marketed towards women as compared to substantially similar alternatives marketed towards men. As predicted, the last two years have shown an uptick in litigation (which has been largely unsuccessful) and legislative action (some finalized and some pending).

 

 

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### Related Team Members

- [Jaclyn M. Metzinger](https://www.kelleydrye.com/people/jaclyn-m-metzinger)
- [Emily E. Clark](https://www.kelleydrye.com/people/emily-e-clark)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)