---
title: The FTC’s Proposed Impersonation Scam Rule – Not as Straightforward as it Looks
date: 2022-12-05T00:00:00-05:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/the-ftcs-proposed-impersonation-scam-rule-not-as-straightforward-as-it-looks"
section: Podcast Episodes
---
# The FTC’s Proposed Impersonation Scam Rule – Not as Straightforward as it Looks

 December 5, 2022 | 10 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [The FTC’s Proposed Impersonation Scam Rule – Not as Straightforward as it Looks](https://soundcloud.com/adlawaccess/the-ftcs-proposed "The FTC’s Proposed Impersonation Scam Rule – Not as Straightforward as it Looks")

 [Apple](https://podcasts.apple.com/us/podcast/the-ftcs-proposed-impersonation-scam-rule-not-as/id1457734764?i=1000588936950) [Spotify](https://open.spotify.com/episode/4fqhYOtyvm8IdcwszxTnBX?si=0da92750aede44c4) [SoundCloud](https://soundcloud.com/adlawaccess/the-ftcs-proposed?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Since Lina Khan took the reins of the FTC, the agency has launched five new rulemakings under its Section 18 (“Mag-Moss”) authority – specifically, rules to combat government and business impersonation scams, deceptive earnings claims, ​“commercial surveillance,” deceptive endorsements, and ​“junk fees.” (I’m excluding here revisions to existing Mag-Moss rules, as well as rulemakings under other statutory authority.) While much has been written about how long Mag-Moss rulemakings generally take to complete (including by us, here), at least one of these rulemakings is proceeding apace – the first one, involving impersonation scams.

 

 

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