---
title: Plaintiffs Claim Skechers Emails Create False Sense of Urgency
date: 2025-10-26T00:00:00-04:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/plaintiffs-claim-skechers-emails-create-false-sense-of-urgency"
section: Podcast Episodes
---
# Plaintiffs Claim Skechers Emails Create False Sense of Urgency

  October 26, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Plaintiffs Claim Skechers Emails Create False Sense of Urgency](https://soundcloud.com/adlawaccess/plaintiffs-claim-skechers "Plaintiffs Claim Skechers Emails Create False Sense of Urgency")

 [Apple](https://podcasts.apple.com/us/podcast/plaintiffs-claim-skechers-emails-create-false-sense/id1457734764?i=1000733554006) [SoundCloud](https://soundcloud.com/adlawaccess/plaintiffs-claim-skechers?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/4rNNlrgMgILRpfts5p64GH?si=HTndyN-WR_SxQ9oE8hn5WA) 

 

After the Washington Supreme Court ruled that misleading subject lines can violate the state’s Commercial Electronic Mail Act (CEMA), Skechers now faces a similar class action. The lawsuit claims the company created a false sense of urgency by announcing that sales would end — only to later extend them.

This episode explores how the case underscores growing risks around email marketing and why brands should review subject line practices to avoid costly CEMA violations.

Hosted by Simone Roach. Based on a blog post by [Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

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