---
title: NY Attorney General Sues JBS Over Greenwashing
date: 2024-03-15T15:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ny-attorney-general-sues-jbs-over-greenwashing-2"
section: Podcast Episodes
---
# NY Attorney General Sues JBS Over Greenwashing

  March 15, 2024 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NY Attorney General Sues JBS Over Greenwashing](https://soundcloud.com/adlawaccess/ny-attorney-general-sues-jbs "NY Attorney General Sues JBS Over Greenwashing")

 [Apple](https://podcasts.apple.com/us/podcast/ny-attorney-general-sues-jbs-over-greenwashing/id1457734764?i=1000649320140) [SoundCloud](https://soundcloud.com/adlawaccess/ny-attorney-general-sues-jbs?si=e344a905492f4526a220cd38503184f6&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/0wc2jvHhBHTdIW88SCEYQA?si=pH8KEeu1Qr6HdYIPuKkHdQ) 

 

Last year, a trade association challenged aspirational claims that JBS – the world’s largest producer of beef products – was making about its commitment ​“to be net zero by 2040.” NAD determined that although the company had taken steps that ​may be helpful towards achieving its goal, those steps weren’t enough to support the implied claim that JBS was currently implementing a plan that would achieve that goal. On appeal, NARB agreed with NAD’s decision.

[www.kelleydrye.com/viewpoints/blog…er-greenwashing](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fny-attorney-general-sues-jbs-over-greenwashing&token=e26221-1-1715017443267 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ny-attorney-general-sues-jbs-over-greenwashing")

 

 

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