---
title: New York’s Algorithmic Pricing Disclosure Law Takes Effect
date: 2025-12-03T11:26:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/new-yorks-algorithmic-pricing-disclosure-law-takes-effect"
section: Podcast Episodes
---
# New York’s Algorithmic Pricing Disclosure Law Takes Effect

  December 3, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [New York’s Algorithmic Pricing Disclosure Law Takes Effect](https://soundcloud.com/adlawaccess/new-yorks-algorithmic-pricing "New York’s Algorithmic Pricing Disclosure Law Takes Effect")

 [Apple](https://podcasts.apple.com/us/podcast/new-yorks-algorithmic-pricing-disclosure-law-takes-effect/id1457734764?i=1000739525114) [SoundCloud](https://soundcloud.com/adlawaccess/new-yorks-algorithmic-pricing?si=07dd83f66eba4d20a1c15367d1b10a58&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/5q7MwEFX0vG6VWXCSRHKeu?si=BBpb4gdrTAOAr3Qhg0th3A) 

 

New York’s new algorithmic pricing law is now in effect, requiring businesses that use consumer data and algorithms to set individualized prices to clearly disclose: ​“THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.” In this episode, we unpack what triggered the law, how far its reach extends, and what it means for companies using dynamic pricing, personalization, or AI-driven optimization tools — including new compliance obligations and enforcement risk for legal, marketing, and compliance teams.

Hosted by Simone Roach. Based on a blog post by [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson), and [Salim Rashid](https://www.kelleydrye.com/people/salim-rashid).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](Something%20went%20wrong%20when%20creating%20the%20PDF%20file,%20please%20check%20your%20logs)
 
 

### Related Services

- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)
- [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security)
- [Artificial Intelligence](https://www.kelleydrye.com/trending/artificial-intelligence)