---
title: New Gmail Marketing Requirements Will Impact Most Advertisers
date: 2023-11-06T00:00:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/new-gmail-marketing-requirements-will-impact-most-advertisers"
section: Podcast Episodes
---
# New Gmail Marketing Requirements Will Impact Most Advertisers

  November 6, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [New Gmail Marketing Requirements Will Impact Most Advertisers](https://soundcloud.com/adlawaccess/new-gmail-marketing "New Gmail Marketing Requirements Will Impact Most Advertisers")

 [Apple](https://podcasts.apple.com/us/podcast/new-gmail-marketing-requirements-will-impact-most-advertisers/id1457734764?i=1000633846227) [Spotify](https://open.spotify.com/episode/5OJc4Zq4682J4zvIUtk7qE?si=A7WxKvt0TeKO58eEyd7nDg) [SoundCloud](https://soundcloud.com/adlawaccess/new-gmail-marketing?si=8a7a524e01304a5a84ffe907af238213&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

This month, Google announced that it would soon implement new requirements for ​“bulk senders” – defined as senders who send more than 5,000 messages to Gmail addresses in one day – that will likely impact most companies that send marketing emails.

 

 

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