---
title: New California Law Regulates Carbon Claims
date: 2023-11-01T00:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/new-california-law-regulates-carbon-claims"
section: Podcast Episodes
---
# New California Law Regulates Carbon Claims

  November 1, 2023 | 7 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [New California Law Regulates Carbon Claims](https://soundcloud.com/adlawaccess/new-california-law-regulates "New California Law Regulates Carbon Claims")

 [Apple](https://podcasts.apple.com/us/podcast/new-california-law-regulates-carbon-claims/id1457734764?i=1000633401993) [Spotify](https://open.spotify.com/episode/79FPmxXRnH3GFU1LgQKYJu?si=EwiCWU8dQeu3e5RTuYhy_Q) [SoundCloud](https://soundcloud.com/adlawaccess/new-california-law-regulates?si=a7438b4bf47d4e33968d01122724d4e7&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Green is the new black, or so it seems, based on the growing number of companies that are making ​“green” claims. Claims about carbon reductions are particularly in fashion, both with advertisers and with a growing number of challengers who are questioning the basis for those claims. Some lawsuits even allege that there are ​“foundational issues with the voluntary carbon offset (“VCO”) market” – the principle means for substantiating those claims – that render ​“claims based on offsets inherently problematic.”

 

 

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