---
title: New California Law Governing Commercial Co-Ventures Now (Partly) In Effect
date: 2023-01-20T00:00:00-05:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/new-california-law-governing-commercial-co-ventures-now-partly-in-effect"
section: Podcast Episodes
---
# New California Law Governing Commercial Co-Ventures Now (Partly) In Effect

 January 20, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [New California Law Governing Commercial Co-Ventures Now (Partly) In Effect](https://soundcloud.com/adlawaccess/new-california-law-governing "New California Law Governing Commercial Co-Ventures Now (Partly) In Effect")

 [Apple](https://podcasts.apple.com/us/podcast/new-california-law-governing-commercial-co-ventures/id1457734764?i=1000595797612) [Spotify](https://open.spotify.com/episode/6HEtfrQnZvc4K9mk3I1UAS?si=3155bbaf2cba4f3c) [SoundCloud](https://soundcloud.com/adlawaccess/new-california-law-governing?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Consumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers through ​“cause marketing” campaigns. One popular type of campaign – commonly called a ​“commercial co-venture” or ​“CCV” campaign – involves a for-profit company advertising that a portion of a purchase will benefit a charity.

 

 

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