---
title: NARB Reads Less Into Emojis Than NAD
date: 2023-12-11T00:00:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/narb-reads-less-into-emojis-than-nad"
section: Podcast Episodes
---
# NARB Reads Less Into Emojis Than NAD

  December 11, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NARB Reads Less Into Emojis Than NAD](https://soundcloud.com/adlawaccess/narb-reads-less-into-emojis "NARB Reads Less Into Emojis Than NAD")

 [Apple](https://podcasts.apple.com/us/podcast/narb-reads-less-into-emojis-than-nad/id1457734764?i=1000638238691) [SoundCloud](https://soundcloud.com/adlawaccess/narb-reads-less-into-emojis?si=c72b9ae87a764e388b0aa23bee4268b0&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/0NFWByptNPPwwA6tDXvj9l?si=GdWE_iHTR7SN5iQNuOvJ3g) 

 

Earlier this year, Coca-Cola reformulated its Powerade beverage to include more electrolytes. In some ads, it boasted that the beverage now contained ​“50% more electrolytes vs. Gatorade Thirst Quencher.” One social media post featured a headline ​“Powerade vs. Gatorade Thirst Quencher” above a side-by-side comparison of the electrolyte and vitamin content of the two beverages. The caption read: ​“Don’t Underestimate our Electrolytes” followed by a flexed arm emoji. 💪

[www.kelleydrye.com/viewpoints/blog…emojis-than-nad](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fnarb-reads-less-into-emojis-than-nad&token=33713a-1-1703025369044 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/narb-reads-less-into-emojis-than-nad")

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/narb-reads-less-into-emojis-than-nad-20231219173828.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)