---
title: NARB Gives FTC an Opportunity to Apply New Endorsement Guides
date: 2023-10-27T00:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/narb-gives-ftc-an-opportunity-to-apply-new-endorsement-guides"
section: Podcast Episodes
---
# NARB Gives FTC an Opportunity to Apply New Endorsement Guides

  October 27, 2023 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NARB Gives FTC an Opportunity to Apply New Endorsement Guides](https://soundcloud.com/adlawaccess/narb-gives-ftc-an-opportunity "NARB Gives FTC an Opportunity to Apply New Endorsement Guides")

 [Apple](https://podcasts.apple.com/us/podcast/narb-gives-ftc-an-opportunity-to-apply-new/id1457734764?i=1000632831405) [Spotify](https://open.spotify.com/episode/3wBhdsPxmDDQ7kPjV0olzi?si=HEgIqPEJSUSJaIW4I31FGw) [SoundCloud](https://soundcloud.com/adlawaccess/narb-gives-ftc-an-opportunity?si=9f7c3a4509e943a99cd8d1db408af323&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Smile Prep operates a website that provides reviews of clear aligners (otherwise known as ​“invisible braces”) based on an ​“extensive five-point analysis.” Because Smile Prep’s sole source of revenue consists of commissions from some of the companies it reviews, Smile Direct Club (or ​“SDC”) filed an NAD challenge suggesting that the company ​“slants its rankings and reviews to favor those companies that make payments to it at the relative expense of those companies that don’t.”

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/narb-gives-ftc-an-opportunity-to-apply-new-endorsement-guides-20231108113412.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [NAD and NARB Challenges](https://www.kelleydrye.com/practices/nad-and-narb-challenges)