---
title: NARB Decision Holds Lessons for Claim Substantiation
date: 2023-08-22T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/narb-decision-holds-lessons-for-claim-substantiation"
section: Podcast Episodes
---
# NARB Decision Holds Lessons for Claim Substantiation

 August 22, 2023 | 6 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NARB Decision Holds Lessons for Claim Substantiation](https://soundcloud.com/adlawaccess/narb-decision-holds-lessons "NARB Decision Holds Lessons for Claim Substantiation")

 [Apple](https://podcasts.apple.com/us/podcast/narb-decision-holds-lessons-for-claim-substantiation/id1457734764?i=1000625313883) [Spotify](https://open.spotify.com/episode/4k4G4h3VqzzqTnU8E1NfY3?si=accbcc2977ba4491) [SoundCloud](https://soundcloud.com/adlawaccess/narb-decision-holds-lessons?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

NARB recently announced a decision in a case involving various claims that Shark Ninja made in an infomercial for its Shark Stratos Powered Lift-Away vacuum cleaner, including claims about how well the vacuum picks up hair and how well it reduces odors. The decision covers a lot of ground – Dyson challenged six express claims and nine implied claims – but we’re just going to focus on a few issues that come up regularly in our conversations with clients about claim substantiation.

 

 

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